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The act of this
opposed to
CMS Mid-Atlantic
Inc. uses Focus Groups to guide their thinking on sharing the message about
prearranging as opposed to purchasing cemetery at the time of immediate
need.
Cemetery
Management Services a company that manages cemeteries in New Jersey and provides services in both New Jersey and in New York determines new directions for
communicating with consumers about cemetery services offered at cemeteries and
memorial parks it is affiliated with.
Focus Groups are
guiding the thinking. Today more than ever people want to be well informed on
what choices exist with cemetery decisions and they want to the opportunity to
consider the choices on their own, in their home and not to have to make the
choices alone and confused at the time of immediate need. The challenge for
cemeteries everywhere is “how does a cemetery communicate about a topic that no
one really wants to talk about but deep within people know it is something that
we must all talk about”?
At CMS –
Cemetery Management Services we are using both professional and public focus
group discussions to guide our thinking so that we can develop methods of
communicating with consumers that will help them understand the significant
differences between prearranging cemetery property versus waiting until
immediate need.
People often
think that the most significant benefit is cost savings. While cost savings is
substantial; the greater benefits are that of making the decision at a time when
a family is not forced to make it in a few days and at a time when a family
secures peace of mind and comfort from knowing that there is not undue stress
and hardship put upon their surviving loved ones...
One new method
developed at recent focus groups was the use of radio. You can read the script
and listen to a recent radio airing at www.cemeterymanagementservices.org
At CMS we
believe that one of our most important roles in helping families is sharing the
benefits about prearranging their cemetery property before the time of immediate
need…
Bernard
Stoecklein | 
